Demo data — for preview only
Sample Full Attribution Report
A walkthrough of what a finished report looks like — KPIs, channel performance, diagnostics, and budget recommendations. The numbers below are illustrative; your report uses your own data.
Data Quality
full reportScore
88
Tier
AReport Type
Full Attribution Report
104 weeks of data across 4 channels with full impression coverage. Suitable for high-confidence attribution.
Total Revenue
₹14.20 Cr
Baseline Revenue
₹8.64 Cr
Organic (non-media driven)
Incremental Revenue
₹5.56 Cr
Media-driven
Total Spend
₹2.43 Cr
Across all channels
Blended ROI
2.29x
Channel Performance
4 channels| Channel | Spend | Incremental Revenue | Contribution | ROI | Marginal ROI |
|---|---|---|---|---|---|
google search | ₹75.00 L | ₹1.91 Cr | 13.4% | 2.55x | 1.82x |
meta ads | ₹82.00 L | ₹1.63 Cr | 11.5% | 1.99x | 1.21x |
youtube | ₹51.00 L | ₹98.00 L | 6.9% | 1.92x | 2.05x |
influencer | ₹35.00 L | ₹1.04 Cr | 7.3% | 2.97x | 2.41x |
Channel Contribution
ROI Comparison
Spend vs Incremental Revenue
Model Diagnostics
Reliability & statistical qualityPredictive Accuracy
0.91%
Baseline Reliability
0.87%
Average R-hat
1.02
Max R-hat
1.08
Budget Optimization Recommendations
4 recommendationsChannel
influencer
Action
Increase spend
Change
+28%
Highest marginal ROI; saturation curve still rising.
Channel
google search
Action
Increase spend
Change
+12%
Strong contribution; modest headroom before saturation.
Channel
meta ads
Action
Reduce spend
Change
-15%
Marginal returns below blended ROI; reallocate to higher-mROI channels.
Channel
youtube
Action
Maintain
Change
0%
Performing as expected; no immediate change recommended.